Social Media + Web

RESUME

EXPERIENCE

Freelance / Digital Producer & Consultant

Brooklyn, NY. January 2015 - present

  • Web design, social media strategy, location scouting, content creation.

  • Website and e-commerce updates.

    Clients : Luiny, Casa Muza, Muza,Lorem, Scout Digital, Diseño Isleño

GoDiversity, Freelance Social media manager

Brooklyn, NY. December 2018 - present

  • Build and execute social media strategy, generate, plan and schedule daily content

  • Develop content and editorial calendars
    Client: Babbel Hispanic

Museo de arte y diseño de miramar (madmi), freeelance social media manager

Brooklyn, NY. November 2018 - present

  • Build and execute social media strategy, generate, plan and schedule daily content, Manage Facebook and Instagram ads

  • Develop content and editorial calendars

  • Monitor and report organic and paid results

SOUND STRATEGIES, FREELANCE DIGITAL PROJECT MANAGER           

Brooklyn, NY.  July 2016 – May 2019

  • Build and execute social media strategy, generate, edit and publish daily content and manage Facebook ad campaigns

  • Develop content and editorial calendars

  • Wordpress development and SEO projects which include keyword research, content analysis, web content updates, web design and UX audit

  • Monitor and report on Google Analytics metrics

MUZA, FREELANCE CreATIVE CONSULTANT

New York, NY.  January 2015 – present

  • Social media strategy, create, curate and schedule content across social channels

  • Develop copy for website, blog, newsletter and e-commerce

  • Influencer research and outreach to create partnerships with a big focus on Instagram growth

 DEPOP, COMMUNITY AND MARKETING INTERN

 New York, NY. March 2015 – September 2015

  • Assisted the team in outreach projects, event planning, relationships with influencers and emerging brands to grow the app’s user base in the US

  • Responsible for managing influencers ‘shops’ which included inventory tracking, product photography, shipment processing, merchandising and customer support

COQUILABS, SOCIAL MEDIA ASSOCIATE

San Juan, PR. August 2013 – September 2014

  • Managed social media platforms for several clients which included editorial calendar and scheduling, content creation and customer service

  • Developed reports using Facebook insights and Sprout Social to identify trends and measure engagement of the overall strategy

EDUCATION

UNIVERSITY OF PUERTO RICO 

San Juan, PR - August 2005 – December 2009

BACHELOR’S DEGREE IN ADVERTISING AND PUBLIC RELATIONS

SKILLS

Social media and community management, project management, content creation, fashion, paid social, SEO.

Languages: Spanish and English

Software: Mac and Windows, Facebook Business Manager, Buffer, Basecamp, Wordpress, Squarespace, Adobe Creative Cloud, Microsoft Office, Google Docs, Canva, Asana, Hootsuite, Trello, Woocommerce, Google Analytics, Google Search Console, UXPin, Onlypult, Mailchimp, Constant Contact, Falcon.io.

Working knowledge of: UX/UI, brand identity and visual design.

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